SPRING 2014
This website has instructor information and teaching schedule, a brief description of the classes I am teaching, textbook information, and “how to start the class” information for my online classes.
Spring semester begins Monday, January 27.Students enrolled in any of my on-campus classes must attend the first class meeting or they will be dropped from the class.Students enrolled in either of my online classes should be prepared to begin participating in the class beginning the first week of the semester.“Online Student Information” below has more detailed information about starting my online classes.
Advertising Industry in the Digital Age Congressional Research Service Summary The advertising industry is a major sector of the U.S. Economy, employing hundreds of thousands of workers and accounting for about 2% of the nation’s annual output, according to some estimates. Advertising Arens Schaefer Weigold. The ad spend on native advertising is expected to explode. But how long will it take for consumers to catch on and reject paid bloggers? The ad spend on native advertising is expected to explode.
MKT 3362 Advertising Term 3 2016. Arens, Schaefer, and Weigold. AAPG Memoir 57, Carbonate Sequence Stratigraphy, 1993. Auditing Pendekatan Terpadu Arens PDF Auditing And Assurance Services 14e Arens PDF Auditing The Arts And Science Arens PDF Advertising Arens Schaefer Weigold 11 PDF. Slim carmen bruma pdf. Advertising arens schaefer weigold pdf. M Advertising Arens Schaefer Weigold. Tags: m advertising arens,. Schaefer, Weigold,. Manual M: Advertising, 1st Edition 2. Arens, Schaefer, Weigold, Test Bank M: Business. Arens, Schaefer and Weigold. It is also one of the. I was fortunate to come. M: Advertising by William F Arens, David H. ADVERTISING ARENS SCHAEFER WEIGOLD PDF Click on the link below to download DOWNLOAD LINK. In order to WEIGOLD keep the app 100% free, you will ADVERTISING receive the following Search shortcut icon on your home screen,Search shortcut PDF on your bookmarks and browser homepage. Highlight notes on/off to play by ear.
INSTRUCTOR INFORMATION
OFFICE:320-07
OFFICE HOURS:Monday:7:30 – 8:30 am, 1:15 – 2:15 pm, 5:45 – 6:45 pm
Wednesday:7:30 – 8:30 am, 1:15 – 2:15 pm
TELEPHONE #:(714) 992-7214
EMAIL:dreha@fullcoll.edu(The best way to contact me is via email.)
SEMESTER SCHEDULE
On-Campus Classes
8:35 AM, M/WMKT 100 F Introduction to MarketingRoom 324
10:10 AM, M/WBUS 100 F Introduction to BusinessRoom 327
11:45 AM, M/WBUS 100 F Introduction to BusinessRoom 327
6:50 PM, MMKT 100 F Introduction to MarketingRoom 324
Online ClassesMKT 100 F Introduction to Marketing
MKT 103 F Principles of Advertising
COURSE INFORMATION
The course information below provides a brief description of my courses for Spring 2014 semester.
BUS 100 F INTRODUCTION TO BUSINESS
The course introduces the student to the essential elements of business organization including management, marketing, human resources, and finance.Also covered are topics such economic systems, entrepreneurship, options for business, decision making, motivation, international business environment and workplace diversity.Learning activities include a group short-term project and two individual projects.
MKT 100 F INTRODUCTION TO MARKETING (On-Campus Classes)
This course takes a hands-on approach to marketing.It provides a variety of practical examples and applications to show the major decisions that marketing managers face in their day-to-day jobs.Basic marketing and e-marketing concepts will cover various types of businesses – corporations, small & medium sized businesses, services and non-profits.We will also discuss the new media marketing revolution and its impact on consumers and the business world.Learning activities include a group short-term marketing project and two individual marketing projects.
MKT 100 F INTRODUCTION TO MARKETING (Online Class)
This online course takes a hands-on approach to marketing.It provides a variety of practical examples and applications to show the major decisions that marketing managers face in their day-to-day jobs.Basic marketing and e-marketing concepts will cover various types of businesses – corporations, small & medium sized businesses, services and non-profits.We will also discuss the new media marketing revolution and its impact on consumers and the business world.Learning activities include written assignments, discussion forums, and a marketing project.Midterm and final exams are given on campus; however, students have a variety of options regarding testing days and times.
MKT 103 F PRINCIPLES OF ADVERTISING
This online course introduces the use of advertising strategy and promotional communications in achieving organizational marketing objectives. It focuses on how product features/benefits can be translated into advertising appeals that will influence customer purchasing behavior. Topics include advertising objectives, choosing target audiences, selecting media, creating advertisements, budgeting and measuring campaign effectiveness. As a learning activity, students prepare an advertising campaign for a product, business, or not-for-profit organization.Midterm and final exams are given on campus; however, students have a variety of options regarding testing days and times.
TEXTBOOK INFORMATION
The following is textbook information for Spring 2014.All textbooks listed below are custom editions and the publisher has agreed to lower the price to students over regular retail prices.All of the classes below require a textbook with an access code to an online learning center called Connect Plus.BUS 100 and MKT 100 textbooks at the FC bookstore are “custom” which allows the publisher to reduce the price of the textbook.The textbook are packaged with an access card to Connect and an e-book edition of the textbook.Textbook information below provides more detail.
BUS 100 F INTRODUCTION TO BUSINESS
CA BUSINESS 100F W/CONNECT PLUS*
Author:Ferrell, Hirt, Ferrell
Publisher:McGraw Hill
Edition:Third
ISBN:9780077701819
*This textbook is a discounted custom edition of M: Business, 3e by Ferrell, et. al., ISBN 9780077924881.The above custom version from the FC bookstore comes with an access card to an online learning center required for the Intro to Business classes.An e-book edition with Connect is available from the publisher (more information in the course syllabus).If you purchase or rent a new or used edition of the textbook from another book seller, either make sure the book comes with the Connect access card or be prepared to purchase Connect access separately.
Advertising Arens Schaefer Weigold Funeral Home
MKT 100 F INTRODUCTION TO MARKETING (On-campus and online classes)
CUSTOM MARKETING 100 W/CONNECT*
Authors:Dhruv Grewal & Michael Levy
Publisher:McGraw Hill
Edition:Third
ISBN:9780077839253
*This book is a discounted custom edition of M: Marketing, 3e by Grewal & Levy, ISBN 9780077632694.The custom version from the FC bookstore comes with an access card to an online learning center required for all Introduction to Marketing classes at Fullerton College.An e-book edition with Connect is available from the publisher (more information in the course syllabus).If you purchase or rent a new or used edition of the textbook from another book seller, either make sure the book comes with the Connect access card or be prepared to purchase Connect access separately.
MKT 103 F PRINCIPLES OF ADVERTISING
M:ADVERTISING W/CONNECT PLUS*
Authors:Arens/Schaefer/Weigold
Publisher:McGraw Hill
Edition:First
ISBN:9780077484217
*This book is a discounted custom edition of M: Advertising, by Arens, Schaefer, & Weigold, ISBN 9780078028915.The custom version from the FC bookstore comes with an access card to an online learning center required for all Introduction to Marketing classes at Fullerton College.An e-book edition with Connect is available from the publisher (more information in the course syllabus).If you purchase or rent a new or used edition of the textbook from another book seller, either make sure the book comes with the Connect access card or be prepared to purchase Connect access separately.
ONLINE STUDENT INFORMATION
Both online courses officially begin the first week of the semester.I will email all registered students on Sunday, January 26, with information regarding how to get started in the classes.You will receive instructions about accessing the FC course management system and the course website.The course orientation is virtual and available when you access the course website.
IMPORTANT NOTE:For my online classes, I do not use my campus email address.Although my first email to you will be from my regular campus email, you will be instructed to use a different email address from that point on.
GETTING STARTED IN MKT 100 F and MKT 103 F ONLINE CLASSES
Step 1:Reread the course syllabus you will have received two weeks before the semester begins.If I made any revisions to the copy you received, I will put that information in my January 26 email.
Step 2:Read my January 26 email and the attached getting started instructions.
Step 3:After completing Step 2, log in to the course website in Blackboard, the course management system used by Fullerton College.Important:You must log in by 8 pm, Sunday, February 2, or you will be dropped from the class.
Step 4:Once at the course website, follow the instructions at the home page to access the orientation materials.These materials include course introduction, course procedures, and course management system information.
Step 5:Purchase the textbook, e-book, and Connect no later than the end of the first week of class.
Step 6:On or after January 27, register for the course Connect website.Registration instructions are in the course syllabus.General information about Connect with screen shots is available at the course website.
Step 7:Complete Assignment 1 (due date is Sunday, February 2).This assignment is a self-introduction to me and your classmates; therefore, you do not need a textbook to complete Assignment 1.
Remember – you must log in to the course website by
Sunday, February 2.
Contact me immediately if you have not received an email from me by
Monday, January 27.
M: Advertising with Connect Plus by William Arens, Christian Arens, Michael Weigold, David Schaefer PDF, ePub eBook D0wnl0ad
Overview: M: Advertising is the newest principles addition to the McGraw-Hill M series of texts, and was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's “real life.” This approach truly transcends the conceptual and propels students into an exciting and practical dimension.Advertising Arens Schaefer Weigold &
Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.
Professors receive a text that contains all the pertinent information – yet in a more condensed format that is easier to cover by students.
Connect assignments are provided to utilise the power of the web, making projects more fun for students and automatically grade materials to support instructors.
M: Advertising also includes unmatched teaching support.
Advertising By Arens Schaefer Weigold
From reader reviews:
Advertising Arens Schaefer Weigold New York
Ernest Maguire:
Within other case, little people like to read book M: Advertising with Connect Plus. You can choose the best book if you want reading a book. Providing we know about how is important some sort of book M: Advertising with Connect Plus. You can add know-how and of course you can around the world by way of a book. Absolutely right, mainly because from book you can recognize everything! From your country right up until foreign or abroad you will find yourself known. About simple thing until wonderful thing you could know that. In this era, we could open a book as well as searching by internet unit. It is called e-book. You may use it when you feel bored stiff to go to the library. Let's examine.
Homer Douglas:
This M: Advertising with Connect Plus is great reserve for you because the content which can be full of information for you who have always deal with world and possess to make decision every minute. This book reveal it details accurately using great plan word or we can say no rambling sentences included. So if you are read the item hurriedly you can have whole facts in it. Doesn't mean it only provides straight forward sentences but hard core information with attractive delivering sentences. Having M: Advertising with Connect Plus in your hand like finding the world in your arm, facts in it is not ridiculous just one. We can say that no book that offer you world in ten or fifteen small right but this book already do that. So , it is good reading book. Hi Mr. and Mrs. hectic do you still doubt that?
Jill Weber:
Book is one of source of expertise. We can add our understanding from it. Not only for students but in addition native or citizen have to have book to know the up-date information of year to year. As we know those guides have many advantages. Beside we add our knowledge, may also bring us to around the world. From the book M: Advertising with Connect Plus we can get more advantage. Don't you to be creative people? To become creative person must choose to read a book. Merely choose the best book that acceptable with your aim. Don't end up being doubt to change your life at this book M: Advertising with Connect Plus. You can more attractive than now.
Read M: Advertising with Connect Plus by William Arens, Christian Arens, Michael Weigold, David Schaefer for online ebook
M: Advertising with Connect Plus by William Arens, Christian Arens, Michael Weigold, David Schaefer Free PDF d0wnl0ad, audio books, books to read, good books to read, cheap books, good books, online books, books online, book reviews epub, read books online, books to read online, online library, greatbooks to read, PDF best books to read, top books to read M: Advertising with Connect Plus by William Arens, Christian Arens, Michael Weigold, David Schaefer books to read online.